TERMS OF SERVICE.

01 These terms

These Terms of Service (the Terms) are between you and FRWD Media (FRWD, we, us), a business operating from 227 Second Avenue, Alberton, 1449, South Africa.

They apply in two situations: when you use this website, and when you engage us to perform services. If you have signed a separate written services agreement with us, that agreement takes precedence wherever it conflicts with these Terms.

By engaging us or continuing to use this site, you accept these Terms. If you are agreeing on behalf of a practice or company, you confirm you are authorised to bind it.

02 What we do

FRWD is a social media partner for veterinary practices. Depending on what your practice needs, an engagement may include any combination of:

• > Positioning and content strategy for your practice.
• > Production of social content — video, static design, copy and captions.
• > Scheduling, publishing and day-to-day community management.
• > Performance reporting.
• > Paid campaign management, where separately agreed (see clause 05).

We are a marketing services provider. We are not veterinarians, we do not provide clinical, medical or veterinary advice, and nothing we produce should be treated as such. Responsibility for the clinical accuracy of anything published about your practice or its services rests with you (see clause 07).

03 Scope and the engagement confirmation

We do not sell fixed packages. Before any work begins we will send you a written engagement confirmation setting out what we are doing for your practice, what we are aiming at, what we need from you, and the monthly fee.

The engagement confirmation is the definitive description of scope. Where we describe our work in terms of outcomes rather than a fixed count of deliverables, that reflects how we work — but it does not create a contractual promise of any particular result, and clause 08 applies.

Either of us can propose a change to scope at any time. Changes take effect, and any change in fee applies, from the start of the next billing month once both of us have confirmed it in writing.

04 Fees and payment

Fees are quoted per practice. There is no published price list on this site, and any figure you have seen elsewhere is not an offer. The fee that applies to you is the one stated in your engagement confirmation.

Unless your engagement confirmation says otherwise:

• > Fees are stated and payable in United States dollars.
• > The monthly fee is billed in advance and is due on receipt of invoice.
• > Bank, transfer and currency conversion charges are yours to cover.
• > The fee is held for the duration of the engagement. If we need to change it, we will give you at least 30 days' written notice, and you may cancel under clause 12 rather than accept it.

If an invoice is more than 14 days overdue we may pause work and publishing until it is settled. We will tell you before we do. Paused work does not extend the billing month.

05 Advertising spend

Advertising budget is never included in our fee. Where paid campaigns are part of your engagement, you keep your own advertising account and you pay the platform directly. We never hold, invoice or take a margin on your ad budget.

Management of paid campaigns is quoted separately and only forms part of the engagement if your engagement confirmation says so.

Advertising platforms apply their own policies, and veterinary and animal-health advertising is subject to restrictions that change without notice. We will work within those policies, but we cannot guarantee that any particular ad, account or campaign will be approved or will remain approved.

06 Exclusivity in your service area

For as long as your engagement is active, we will not provide social media services to another veterinary practice within your agreed service area. Your service area is defined in your engagement confirmation.

This commitment ends when your engagement ends. It does not restrict us from working with practices outside that area, or with businesses in other sectors.

07 What we need from you

Our work depends on yours. You agree to:

• > Give us timely access to the accounts, assets and information we need, and a named person who can approve work.
• > Review and approve content within a reasonable time. Where a scheduled post is not approved in time, it moves to the next available slot.
• > Ensure that everything you supply or approve is accurate, and that any claim about your practice, your team's credentials or your clinical services is one you can substantiate.
• > Obtain and keep records of consent from any client, patient owner, staff member or third party appearing in or identifiable from material you supply or approve.
• > Confirm that you hold the rights to any footage, images, logos, music or other material you give us to use.
• > Comply with the advertising and professional conduct rules of your state veterinary board and any other body that regulates your practice.

You are responsible for these things because you are the only party in a position to know them. Nothing featuring an identifiable patient, owner or staff member will be published by us without your approval — but that approval is your confirmation that the necessary consent exists.

08 No performance guarantees

We do not guarantee any specific outcome. That includes, without limitation, a number of new clients, appointments, enquiries, calls, followers, views, impressions, engagement, search or feed ranking, or revenue.

Social platforms control distribution, change their algorithms without notice, and can restrict or remove accounts and content for reasons outside our control. Results also depend on factors we do not control, including your market, your pricing, your capacity, your reviews and how you handle the enquiries we generate.

Where we describe past results, they are historical and specific to that business. They are not a prediction of what your practice will achieve.

09 Ownership of content

On payment of the fees due for the period in which it was produced, you own the final deliverables we create for you — published posts, final videos, final graphics and final copy. They are yours to keep, reuse and adapt, whether or not the engagement continues.

We keep ownership of the things that sit underneath the work and are not specific to you: our templates, frameworks, processes, internal tooling, project files and unused concepts. Where any of that is embedded in a deliverable, you have a perpetual, worldwide, royalty-free licence to use it as part of that deliverable.

Stock assets, fonts and licensed music remain subject to their own licences, which we will identify where relevant.

Unless you tell us otherwise in writing, we may show work we have produced for you in our portfolio and marketing. Tell us at any time and we will stop.

10 Platforms and third parties

We work on platforms and with tools we do not own or control, including Meta, Instagram, TikTok, YouTube, Google and our scheduling and reporting providers. Their terms apply to your accounts, and you remain responsible for complying with them.

We are not liable for outages, data loss, policy changes, account restrictions, content removal, reach changes or account suspensions imposed by any platform, except to the extent these result directly from our negligence.

11 Confidentiality

Each of us may learn things about the other that are not public — commercial information, client and patient information, pricing, strategy, account access. Each of us agrees to keep that information confidential, to use it only for the purposes of the engagement, and to protect it with reasonable care.

This obligation continues for three years after the engagement ends. It does not apply to information that is already public through no fault of the receiving party, was already lawfully known, or must be disclosed by law — in which case the disclosing party will be told where it is lawful to tell them.

Where we handle personal information in the course of the engagement, we do so as described in our privacy policy.

12 Term and cancellation

Engagements run month to month. There is no minimum term and no lock-in.

Either of us may cancel by giving 30 days' written notice. Work continues and fees remain payable through the notice period. Fees already paid for the current billing month are not refundable, and we will complete the work scheduled for that month.

Either of us may end the engagement immediately if the other materially breaches these Terms and does not remedy it within 14 days of being asked to in writing. We may also end it immediately if we are asked to publish something we believe to be misleading, unlawful, or in breach of a platform's policies or your professional obligations.

On termination we will hand over the final deliverables produced up to that point and remove our access to your accounts. Please revoke any access you granted us.

13 Limitation of liability

Nothing in these Terms excludes liability that cannot lawfully be excluded, including liability for fraud, or for death or personal injury caused by negligence.

Subject to that, our total aggregate liability arising out of or in connection with an engagement is limited to the fees you paid us in the three months immediately before the event giving rise to the claim.

Neither of us is liable to the other for indirect or consequential loss, or for loss of profit, revenue, goodwill, anticipated savings, data or business opportunity, however arising.

14 This website

The content of this site — text, design, graphics, code and images — belongs to FRWD Media or its licensors. You may read it, share links to it and quote it with attribution. You may not copy, republish or reuse it commercially without our written permission.

Descriptions of our services on this site are for information only. They are not an offer, and they do not form part of any engagement unless repeated in your engagement confirmation.

15 Governing law

These Terms are governed by the laws of the Republic of South Africa, and the courts of South Africa have jurisdiction over any dispute arising from them.

Before either of us starts proceedings, we agree to raise the issue in writing and to spend 14 days genuinely trying to resolve it directly. Most things can be sorted out with a call.

16 Changes to these terms

We may update these Terms from time to time. The version published here, with the date at the top of this page, is the current one.

If you have an active engagement and we make a change that materially affects you, we will tell you in writing at least 30 days before it takes effect. If you do not accept it, you may cancel under clause 12.

17 Contact

Questions about these Terms, or about anything in them you want changed before you sign, go to:

FRWD Media
227 Second Avenue, Alberton, 1449, South Africa
hello@frwdmedia.co.za